What are the first steps?

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What are the first steps?

Question mark

Before approaching a potential sponsor it’s important to have thought about who and why you want someone to sponsor you in the first place. To begin with try sitting down with your committee and exploring these questions:

  • Who are we, our brand and how can a sponsor develop and/or benefit us?
  • What do we do and how can this benefit a sponsor?
  • Do we and the sponsor want the same things?

Once you’ve considered the above, remember that the first focus of any sponsorship is your relationship, so pick up a phone or send an email introducing yourself and ask whether your potential new sponsor has the time to discuss an opportunity, beneficial for you both.